Sade Oriowo-Lawrence Media Studies, Unit 45 commercial radio Fay Stowe Q: Can you give at least 3 purposes of commercial radio, using detailed examples (300 words). Remember the QR code quiz we made this was one of the questions. In this essay I will be looking at three purposes of commercial radio and backing my research up with detailed examples. There are many purposes of commercial radio these are the three purposes I will be looking closely at what advertising is , how ratings work and about paid promotion. Commercial radio is a radio station that makes income by advertising. They provide brands or companies with a way to share their product with thousands or even millions of people. It is a win win situation as the radio gets paid by the brand who wants to get their product advertised and the brand gets customers through the radio. The more popular the radio is the more they can charge brands to air their products or whatever they want to sell. Advertising- ...
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