unit 2 MA

Sade Oriowo – Lawrence Assignment 45.A Radio Advertising Analysis: Style, Structure, Purpose and Regulation The history of commercial radio adverts Before the war radio adverts were usually done by using morse codes messages. It became useful for communication with vessels in the water, especially in emergency situations. Around the 1920s radio adverts became the main source of where the public got their information. Radio advertising is actually the most affordable marketing techniques out of other techniques like television commercials and magazines. There are many purposes of commercial radio. Advertising, promotions and sponsorship.  Radio advertising this is advert that you normally see on the television however they are also made into radio adverts. Commercial radio stations usually charge advertisers to broadcast their advert on their station so that their listening audience will be exposed to it.  Depending on the amount of air time they need or how